What are the factors that influence consumer behavior towards choosing Essay

What are the factors that influence consumer behavior towards choosing mobile phone brands - Essay Example A mobile phone is an electronic device which is used in two way communication. To make use of a mobile phone, connection to a cellular network is required which is an interconnection of base stations through which signals are transmitted, hence the mobile uses those signals to forge and maintain connection. A user using a mobile phone can make or receive telephone calls to and from other cellular networks and also fixed line phones worldwide. Each mobile phone holds a subscription with a cellular network which then connects it to a mobile network operator and thus let’s communication to flow freely. With the influx of countless models of mobiles in the UK market, with minor or significant differences in features, generally they are categorized into two groups. We have feature phones, which are normally characterized as low end mobile phones having less functions, whereas at the other extreme we have Smartphone which are high end phones with sophisticated, computing capabilities. Hence the focus of this report is to discuss a Market Research Study with the aim of providing readers with a comprehensive insight into the factors that influence the consumer behavior when it comes to choosing mobile phones, particularly for UK market. Once the factors have been determined, this report will further shed light on the market research objectives as well as the main purpose and procedure for this proposed market research study. In addition to the aforementioned topics in this report you will also find ample information regarding how to conduct a qualitative and quantitative market research study explaining the finer points in detail. Also a proposed reporting research schedule and timing, fees and credentials will be a part of this report. The report’s prime focus will be on the consumer influences because it is these factors that aid the consumer in making a rational choice when given several alternatives to choose from. The

The trail of Tears Essay Example | Topics and Well Written Essays - 500 words

The trail of Tears - Essay Example Over 15,000 of our members, led by Chief John Ross, have signed a petition in protest of this false treaty. Despite this, the United States Supreme Court dismissed our concerns and this year ratified the treaty. We have now been given two years to migrate voluntarily to the west, away from our own country, to unfamiliar territory beyond the Mississippi. Forcible removal has been threatened if we do not leave on our own. Citizens of the United States, we do not wish to leave our lands, nor should we be forced to do so. Such a move would not be in our best interests; indeed it would be fatal to us as a nation. Firstly, it is an area completely unknown to us, and in addition is already occupied by other Indian nations who would not take kindly to encroachers upon their territory. We would be forced into close proximity with neighbors with whom we do not share a language or customs. The territory is also inadequately supplied with wood and water, making it much harder for us to survive. We appeal to the sense of fairness in the citizens of the United States, because previous to the false treaty, all agreements upheld our sovereign rights. Those treaties explicitly acknowledged us to be a separate people, in a separate territory comprising our own country, and were supposed to be secured and protected by your government. In the 1832 Supreme Court case Worcester v. Georgia, the majority opinion written by Chief Justice John Marshall rendered a judgment firmly upholding our rights. It stated, in part, that Indian nations should be regarded as distinct political communities, with their own territorial boundaries in which exclusive authority is exercised, as guaranteed by the United States. Although the case specifically addressed the legal question of whether the State of Georgia could forcibly seize any person residing within our nation with our permission, it forthrightly addresses our territorial and sovereign rights.